HAVAIANAS STORE IN SÃO PAULO, BY ISAY WEINFELD

Nice ideas in this shop in fancy Oscar Freire Street, São Paulo. Havaianas has reached mythical status, I tell you. I have one million pairs and I don't seem to be able to stop buying more every time I go to Brazil. Isay Weinfeld is also a filmmaker, interestingly.

From Dezeen:

Brazilian architect Isay Weinfeld won the Shopping category at the World Architecture Festival in Barcelona last week for this store for flip flop brand Havaianas in São Paulo.

Here's some more information from Isay Weinfeld Arquiteto:

Havaianas Sandals, created in 1962, drew their inspiration from the "zori", traditional Japanese slippers made of rice straw. A product of extremely low cost, for many years they were just rubber flip-flops, a long way from the fashion icon they are today.

To design a store at one of the world's most expensive addresses (Rua Oscar Freire, in São Paulo) to sell products that cost from € 2.30 to € 10.00 – and not more than that – was, at one time, the excitement and the joy of the work.

This is Havaianas' first store in Brazil. Our greatest challenge was to cast onto the architecture the climate the brand inspires: freshness, casualness, comfort, ease, well-being, Brazilianness.

Havaianas by Isay Weinfeld 

(Post written wearing a pair of green Havaianas)