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Thursday, January 7, 2010

DESIGNER SÉRGIO RODRIGUES EXPLAINS HIS PRACTICE

The legendary designer sounds like a funny/fun man!

From Coolhunting:
Visiting Sergio Rodrigues at his NYC gallery Espasso, this video checks in with the iconic Brazilian designer and architect to celebrate the relaunch of his "Chifruda" chair. Translated as "the horned one" in reference to cuckoldry, the chair's return comes thanks to the discovery of the original in a Rio pawn shop last year. In our interview, the playfully witty octogenarian imagines archetypes suited for the chair, explains the unexpected influence of the Bauhaus, and describes how cleverly renaming a design can satisfy the pickiest of clients.



Cool Hunting Video Presents: Sergio Rodrigues
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I'm Eloisa Aquino and I'm Brazilian. You can reach me at thegoodblood at gmail dot com.

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